The next step in Swedish-Indian relations is here!

You might have wondered why it has been so quiet on this blog lately. We are happy to finally be able to announce what has kept us busy! The fact is that at the end of this month of May we will begin shooting Jia aur Jia, a hindi-speaking Bollywood movie set on location here in Sweden. Shooting is scheduled to last throughout June and the locations are spread all across Scania (Skåne).

The story, written by Mudassar Aziz, is about two girls with the same name, Jia (translated as “Liv” in Swedish), who by a coincidence happen to end up on the same trip to Sweden. Name might be the same, but it close to  instantly becomes clear that that is the only thing they have in common; one is the happy-go-lucky type who takes life no more seriously than it deserves; the other is an heir of a commercial empire and as joyless as all of that entails. Neither one nor the other wants to share their reason for going on the trip, and it is only in small, small steps that they on their adventurous road-trip slowly learn to trust each other…

This project is unique (you could almost say historical) in that it is the first proper Bollywood movie to be produced conjointly by Swedish and Indian film producers. For the first time a Swedish production company is investing in a product aimed primarily at Indian cinemas, taking full part in all the risks and profits that that entail. It became a reality through our friends at Bread Butter Cinemaz and Bohra Bros, both of which are experienced players in Bollywood, and also a bunch of people helping out on our turf in Sweden!

Stay put for more information!!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

w

Connecting to %s